FG Falcon Dealer Engagement Program
The FG Falcon dealer program was to engage dealers and their VIP customers to experience the new FG falcon and showcase its attributes.
A multifaceted program was designed to educate, entertain and engage clients, the elements were
- Vehicle overview and presentation
- Driving course that introduced the technology, active and passive. These elements combined to create a driving experience with wet and dry surfaces
- A road drive to showcase vehicle dynamics in a variety of conditions, roads and environments.
A unique component of this program was integrating the V8 Supercar drivers from represented Ford Teams. Fords customers got to compete against their star drivers on the driving course. This was a highlight for every participant.
The program ran two sessions per day, morning and afternoon, 100 people per session and included catering, morning tea, afternoon tea and lunch for all participants.