FG Falcon Dealer Engagement Program

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FG Falcon Dealer Engagement Program

The FG Falcon dealer program was to engage dealers and their VIP customers to experience the new FG falcon and showcase its attributes.

A multifaceted program was designed to educate, entertain and engage clients, the elements were

  1. Vehicle overview and presentation
  2. Driving course that introduced the technology, active and passive. These elements combined to create a driving experience with wet and dry surfaces
  3. A road drive to showcase vehicle dynamics in a variety of conditions, roads and environments.

A unique component of this program was integrating the V8 Supercar drivers from represented Ford Teams. Fords customers got to compete against their star drivers on the driving course. This was a highlight for every participant.

The program ran two sessions per day, morning and afternoon, 100 people per session and included catering, morning tea, afternoon tea and lunch for all participants.