Landrover Discovery and Range Rover Sport
The Land rover program was globally unique. A worlds first program for four wheel drives that encompassed the following.
- Four wheel drive experience through the Darlington Ranges
- back to back competitor comparison on a circuit, including BMW, X5, Porsche Cayenne and Volkswagen Toureg and others
- Hotlaps with V8 Supercar Drivers, Steven Johnson and David Besnard, and Gene Corbett and Geoff Calder.
All three sessions were 45 minutes that involved a rotation time of 5 mins, there were morning and afternoon groups of 50 pax
Two sessions per day including catering and gourmet lunches for both groups.
Extensive planning was required for the program that made national newspapers and media.