Road safety and road accidents, why are they interlinked.

It is unfortunate but a true state of affairs. That the weapon of choice in road safety is the road toll, those people who have lost their lives and the families and the tragedy that is left behind.

Six million dollars is the total benefit to society of a saved statistical life,” said institute director Professor David Hensher, who co-authored the research paper with Dr John Rose. “The figure of $1.5 million used by many policy makers is more of an accounting figure, putting a present value on income lost when an individual dies in a road accident.” The cost-benefit approach of saving lives is also used in the United States, the United Kingdom, New Zealand and Sweden.

The sad part of this quote, is a permanent injury or a life long disability, the cost is ten times that amount. Cars are safer, people are surviving accidents that would have previously taken their lives. As I stated in a previous article, the Queensland government dedicated half a page, on page 2 of the courier mail, to broadcasting that due to their initiatives and their initiatives alone, the road toll was less than last year. Since then, there has been a plethora of accidents, fatalities and life changing injuries happening.

It is not until we change the way we prepare drivers, where we have a focus on what good driving actually is, changing the decision making process and the uncontrolled over reactive muscle memory skills sets that challenge us as drivers, that we will start to have influence in how people choose to make their driving decisions. People don’t hop into cars to crash, people have a reactive skills set, the works against them as drivers and one one thing that they didn’t anticipate creeps into the picture, every decision they make creates the accident.

Total Driver Australia are proud to announce a three year research project with Griffith University that will provide the evidence that the industry, insurance and motorists have been waiting for, for so long.

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